Nutella Brand Series

Show Creator, Executive Producer

“Spread the Happy” is an original digital series sponsored by nutella.  The collection of short films feature real stories of inclusivity and how it can spread happiness to others.

In the months following the launch of "Spread the Happy Series" Nutella recorded record sales. In an increasingly crowded holiday marketplace, the series was directly responsible for a 18% year-over-year boost in sales for the months of November and December.

The work outperformed across every benchmark (KPI's included reach, engagement and video completion), totaling over 52 million views across multiple digital and social platforms.